Шорт-лист Red Apple 2025 опубликован
В 35-м юбилейном сезоне на Red Apple подано рекордное число заявок — 1100+, из которых в шорт-лист попали 424 работы. Международное жюри, из 42 стран, оценивало проекты участников по четырём ключевым категориям: Creative, Media, Marketing и Young Creators. Смотрите список номинантов на награды.
Блок CREATIVE
Жюри блока Creative на голосовании
Audio
Audio Medium / Radio
SERVICEPLAN — Hisssstory / AB InBev Efes / Velkopopovický Kozel
emg — Turning a campaign into a youth movement / SKOPINPHARM
Audio Medium / Streaming / Downloadable Content
DADA Agency — Voice not noise / LLC «Yandex.Taxi»
Ruport — The voice of the city / Incity Development
Excellence in Audio / Best Original Music
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL
Excellence in Audio / Best Sync
DDB Navigator — VTB Classics / VTB
Excellence in Audio / Best Sound Design
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
Excellence in Audio / Best Sound Design
Online magazine «Energy+» — Radio «Terrapia» / «Gazprom Neft»
Excellence in Audio / Audio Advertising / non-profit
emg — Turning a campaign into a youth movement / SKOPINPHARM
Creative communication strategy
Branding / Rebranding / Repositioning Campaign
Enredo Brand Innovation — Manamá: shifting perspectives to a mining company / Jundú Mining
Enredo Brand Innovation — Peixara: Branding a movement for river conservation / Projeto Peixara
Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
Suprematika — The Sun of Central Asia / Jolbors Festival
Suprematika — The Museum That Teaches to Look Beyond Horizon / The Pushkin Museum
Branding / Best Branding Platform
Sensesay — VELV | A new brand of tactile accessories / VELV
Branding / Best Branding Tools
TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
Branding / Non-Digital Branded Content
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka
Branding / Non-Digital Branded Content
Yandex Creative Studio 7.47 — What Makes Up Kazakhstan? / Yandex Search
Branding / Digital Branded Content
Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
Okkam Creative — Dress-me-kids / SELA
Branding / Native Advertising
SERVICEPLAN — Anti-Stress Smile / Health&Nutrition / Tyoma
Branding / Creative Brand Experience
BBDO— Wishables / Ozon fresh
MANGO OFFICE — The Rock Opera «The Hiring Machine»: a Creative Brand Experience for the HR community / MANGO OFFICE
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex
Creative communication strategy / Excellence in Creative Strategy
Okkam Creative — Our Walls / Avito Real Estate
DDB Navigator — VTB Classics / VTB
MOB — Big Balls Club / 100 балльный репетитор
MANGO OFFICE — The rock opera «The Hiring Machine»: a creative strategy for generating demand for complex IT solutions in the HR environment / MANGO OFFICE
SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
Yandex Magic Camp — New generation’s taxi / Yandex Go
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
Yandex Creative Studio 7.47 — Yandex VS Google / Yandex
Creative communication strategy / Creative use of analytics and audience insights
Okkam Creative — Our Walls / Avito Real Estate
GG — Ostrovok! To be continued on vacation… / Ostrovok!
Creative communication strategy / Creative breakthrough solutions
DDB Navigator — VTB Classics / VTB
Yandex Eats— Summer to the Table / Yandex Eats
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex
Creative use of media
Integrated Campaign / Mixed Media
Yandex Eats — Summer to the Table / Yandex Eats
Kinopoisk — Kinopoisk’s Promo for the KHL 24/25 Season in the R. Goldberg Machine Style / Kinopoisk
Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
Integrated Campaign / State Sector
DJAZ — Tasshil Anti Waste campaign / Algerian Ministry of Commerce
Integrated Campaign/ Non-profit / Charity
Громкие рыбы — 10% for life / Donor Search
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation
Integrated Campaign / Brand Transformation
Yandex Magic Camp — New generation’s taxi / Yandex Go
Advertising Excellence / Single Media
Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE
Advertising Excellence / The lowest budget creative solution
SOCIALIST — The word that matters / МАГНИТ
Panda Digital — Ho-Ho-Hondoms / VIZIT
BBDO— Wishables / Ozon freshVoskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
Creative use of PR
Creative use of PR / Best PR-campaign for B2C
Yandex Eats— Yandex Eats x Vkusno i Tochka / Yandex Eats
Yandex Eats — Summer to the Table / Yandex Eats
BALAGAN — Ultima Yandex Market: Unconventional activations for a successful launch / Ultima Yandex Market
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex
Creative use of PR / Best PR-campaign for non-profit
Громкие рыбы, Rassvet.digital — 10% for life — Donor Search
Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR
Creative use of PR / Best Viral PR Campaign
Panda Digital —Pivnov Hradec / Velkopopovický Kozel
Specials — Outdoor ad with burnt skin / Yandex
Design
Communication design/ Corporate Identity
Depot branding agency — the SAG level / SAG (SAM ANTEP GILAM LLC)
Umnoe serdce (ex. SmartHeart) — Hotel «Moscow»: more than a building — a cultural legacy / LTD «Sochi-Plaza»
The clients — STL Lab — parametric jewellery / STL Lab
Depot branding agency— KLMN. Campcore / KLMN
DDVB— Sreda. A wide-open look in search for new thing / Sreda
Yandex Magic Camp — Yandex Go: New Brand Identity / Yandex Go
ENDY — Breadbery. Baked from flour and dreams / Breadbery
Ferma BRANDING — Dreamy Chimi / Dreamy Chimi
LINII — PIR EXPO / PIR EXPO
Voskhod — Shoro. Legend water identity / Shoro
TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
Suprematika — The Center of Childlike Wonder / Central Children’s Store in Moscow
Suprematika — Design Tigers / Jolbors Festival
Communication design / Promotional Item Design / Merch
Depot branding agency— White Noise / SAG (SAM ANTEP GILAM LLC)
Vinou— Yota x Sintezia: a powerful synthesis of technology and punk aesthetics / Yota
Агентство «Родная Речь» — Pattern like a Russian / «Vkusno — i tochka»
OTVETDESIGN — Solar Circle / Farforite
TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
Communication design / Visual communications
Yell Bangkok — Nolingual Font / Pumpui
soup team — Yandex Search with Neuro / Yandex
Communication design / Communication design for non-profit
Enredo Brand Innovation— Peixara: Branding a movement for river conservation / Projeto Peixara
ENDY — Nochlezhka. Restoring what was lost / Nochlezhka
Communication design / Graphics communication
Агентство «Родная Речь» — Terrabyte / Gazprom neft
REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
Terminal Design Branding Agency — Pechorin brand identity / Pechorin bakery
Communication design / Digital and Interactive Design
SberMarketing — Tour to Kustodia / Sber
Label and Packaging / Food Products
Depot branding agency — CartOfFun — surrealistic potato chips / Chechenskie Mineral’nye Vody LLC
Depot branding agency — CODE for best wishes. Branding for cordials (non-alcoholic cocktail base) / Faktor Vkusa LLC
Brand Hub — Ration / Ration
ENDY — Legends of the Polar Circle / Legends of Yamal
Label and Packaging / Other FMCG & Consumer Durables
Suprematika — Skincare for Those Who Are in a Rush to Live / GO TAPA
Label and Packaging / Packaging for Non-standard Items
The Clients — STL Lab — parametric jewellery / STL Lab
Nikolay Pere — Book «Cut The Excess» / Nikolay Pere
Nikolay Pere — Concrete presentation «Yard» / Yard
Interactive
Interactive: Instruments / Viral Ads
Panda Digital — Ho-Ho-Hondoms / VIZIT
Panda Digital — Pivnov Hradec / Velkopopovický Kozel
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Interactive: Instruments / Mobile
Instinct — Vkusno — i tochka? Or maybe a comma? Or even a dash? / Yandex Eats
Interactive: Craft / Best Digital Design & Illustration
SberMarketing — Tour to Kustodia / Sber
Interactive: Craft / Websites
CreativePeople — Black Square — contemporary culture through a critical lens / BKSQ
Golden Tigers x MIF — Your Mythical Neighbor / Golden Tigers x MIF
Interactive: Craft / Game & Apps
Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
Marketing Emotions — AlFish Game / Alfa-Bank
Interactive: Technology / Creative Use of Technology
SberMarketing — AR Quest at Frans Snyders Exhibition at the Pushkin State Museum of Fine Arts / Sber
Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex
Interactive: Technology / Creative Use of Data
Okkam Creative — Our Walls / Avito Real Estate
Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex
Interactive: Technology / Best Creative Use of AI for Content Creation
SberMarketing — Tour to Kustodia / Sber
Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
Interactive: Technology / New Realities
Specials — Neuro Street / Yandex
Interactive: Technology / Creative Use of O2O
Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
Interactive: Technology / Best Creative Use of Gaming Platforms
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
Outdoor and Indoor
Outdoor & Indoor: Sectors / Food & Drink
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka
Outdoor & Indoor: Sectors / Retail & Consumer Services
Агентство «Родная Речь» — «Nalichniki in “Vkusno — i tochka” / Vkusno — i tochka
Outdoor & Indoor: Sectors / B2B
Yandex Magic Camp — Businessaurus / Yandex Go for Business
Outdoor & Indoor: Sectors / Realty
BBDO — Solar Boards / Donstroy
Outdoor & Indoor: Sectors / Banks and finance
Blacklight / Media Instinct Group — Not your business. Yet / VTB
Outdoor & Indoor: Sectors / IT
Yandex Creative Studio 7.47 — Yandex VS Google / Yandex
Digital OOH: Sectors / Media / Entertainment
Friday! TV Channel — The Surviving 2 / Friday! TV Channel
Digital OOH: Sectors / B2B
Агентство «Родная Речь» — Terrabyte / Gazprom neft
Digital OOH: Sectors / Realty
BBDO — Solar Boards / Donstroy
Social Media & Influencer
Influencer and Content Marketing / Collaboration
Avito — Our Influencer is a beast of an animal / Avito
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
Teammate — «Pyaterochka» helps out while you’re AFK / Pyaterochka
Influencer and Content Marketing / Social Video
Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
GG — hh.ru Employerian translator / hh.ru
Influencer and Content Marketing / Content for non-profit
SCOTCH / Dalee Media — Don’t Call My Babushka / The Central Bank of the Russian Federation
Influencer and Content Marketing / Selfpromo
Working Title Bureau — Basics of Video Production / self-promotion
Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»
Social Media Campaigns: Sectors / Dark Market
Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
Social Media Campaigns: Sectors / Retail & Consumer Services
Yandex Eats— Yandex Eats x Vkusno i Tochka / Yandex Eats
GG — hh.ru Employerian translator / hh.ru
Social Media Campaigns: Sectors / Telecommunications
Vinou — Yota x Canyaon — a truly constructive approach to collaboration / Yota
Video
Video: Sectors / Other FMCG
Contrapunto — ECQWA. Caring for the nature of things / ECQWA
Video: Sectors / Automotive
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Video: Sectors / Retail & Consumer Services
Yell Bangkok — FUEL HATERS / PTT Station
Video: Sectors / Media / Entertainment
Friday! TV Channel — Young Blades Fresh Blood / Friday! TV Channel
Video: Sectors / B2B
MIR INSTRUMENTA LLC — Palisad / Palisad
Video: Sectors / Film for non-profit
MORE — «Let’s gather» / Lighthouse Charity Foundation
Zebra Hero — The Lifeless Planet / Lighthouse Charity Foundation
Video: Sectors / Realty
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
Voskhod — Brusnika developer. Live a life / Brusnika Developer
Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer
Video: Sectors / State Sector
JSC «TV Chanel 360» — Heritage / The Prosecutor’s Office of the Moscow region
Video: Sectors / Telecommunications
Voskhod — Motiv. Office hero / Motiv
Video: Sectors / Banks and finance
DDB Navigator — VTB Classics / VTB
Rocketbank — For those who live life / Rocketbank
Voskhod — Tochka. Change your work / Tochka Bank
Video: Sectors / Dark Market
Zebra Hero — PLAY YOUR WAY/ PARI betting company
Instinct — Who do you need to be to become number one? / FONBET
Goose Gaming — Winline. Makes a Difference / Winline
Video craft / Best Direction
The clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
DDB Navigator — VTB Classics / VTB
Contrapunto — ECQWA. Caring for the nature of things/ ECQWA
Rocketbank — For those who live life / Rocketbank
Voskhod — Tochka. Change your work / Tochka Bank
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Voskhod — Brusnika developer. Live a life / Brusnika Developer
Yandex Ads — Yandex Advertising Technologies / Yandex Ads
Video craft / Best Script
Instinct — Who do you need to be to become number one? / FONBET
The Clients — TATE — The Symphony of Hospitality/ KORTROS / Residential Complex TATE
DDB Navigator — VTB Classics / VTB
SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Video craft / Best Music
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Video craft / Best Visual Effects and Animation
SberMarketing — New Year. The Adventure of the Snowman / Sber
Contrapunto — ECQWA. Caring for the nature of things / ECQWA
Tribute CG — Kaspersky NGFW: A New Hope / Kaspersky
Voskhod — Tochka. Change your work / Tochka Bank
PostPro18 — Platypuses. Business Registration. Fantastic / Tochka Bank
Video craft / Best Editing
Friday! TV Channel — Project Midnight / Friday! TV Channel
The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
DDB Navigator — VTB Classics / VTB
Voskhod — Tochka. Change your work / Tochka Bank
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer
Yandex Ads — Yandex Advertising Technologies / Yandex Ads
Video craft / Best Art Direction
DDB Navigator — VTB Classics / VTB
The Clients — TATE — The Symphony of Hospitality/ KORTROS / Residential Complex TATE
MORE— «Let’s gather» / Lighthouse Charity Foundation
Contrapunto — ECQWA. Caring for the nature of things / ECQWA
Voskhod — Tochka. Change your work / Tochka Bank
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Yandex Ads — Yandex Advertising Technologies / Yandex Ads
Video craft / Long-form content
SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
SberMarketing — Short subject. An anthology film «Russia, I love you» / Sber
Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
Video craft / The best casting*
DDB Navigator — VTB Classics / VTB
Voskhod — Brusnika developer. Live a life / Brusnika Developer
Блок MARKETING
Жюри блока Marketing на голосовании
Marketing Disciplines
Best Use of Ambient
GREAT — Chizhyk-Pyzhik Media / БРУСНИКА
Best Use of Public Relations
G communications — Smartavia: Values At The Height / Smartavia
Panda Digital — Pivnov Hradec / Velkopopovický Kozel
Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
Best Use of Branding and Design
emg — Turning a campaign into a youth movement / SKOPINPHARM
Best Use of Data
SberMarketing — Together faster / Sber
Zdorovie & NeirAvito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
Influencers
VKontakte — Audiovisual project with participation by South Korean idols / VKontakte
Blacklight — Made in PIK. Based on Real Constructions / PIK
JAMI LUP — Cyber battle with scammers / beeline
GREAT — No more dancing on ice. / IKON TYRESGoose Gaming — SLAY / Winline
Best Use of Event
VK Creative — VK Asian Dragon Fest: Russia’s Biggest K-Pop Experience / VK
MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE
Best Use of Digital Tools Including Mobile
OXYGEN — Spellcasters / Дикси
Best Use of Sales Promo
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
emg — Jubilee Fairy Tales / Mon’delez Rus
OXYGEN — Spellcasters / Дикси
Affect — BeshG by Altel / ALTEL
Best Use of Direct Tools
RODNYA Creative PR Studio — Holidays Are Coming from HR Brand / X5
BBDO — Wishables / Ozon fresh
Best Use Of Sponsorship
SberMarketing — «Wealth of Love» — A mini-series in the style of an Indian drama on the «Pyatnitsa!» and «Subbota!» TV channels / Sber
SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
Creative Agency MEL — The observatory Ultima Yandex Go at New star camp’24 / Ultima Yandex Go
Best Use Of Collaboration
Avito Special Machinery — Avito Special Machinery & KAMAZ-Master: Leadership in Sports and Business / Avito Special Machinery
Panda Digital — Awkward-date insurance / Ingosstrakh
ICE Agency— GrEAT Art / Mistral
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? — elementary, with Elementaree / IDS Borjomi
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Affect — BeshG by Altel / ALTEL
Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex
Marketing Effectiveness
Creative Effectiveness
Avito x Instinct — Hvatamba / AvitoYell Bangkok — OM3GANG / UFARM
MOSAIC + BBDO — MTS — Tariff REEL / MTS
McCann — T2 «Хватит!» (Enough!) / T2
Salmon — Yasen Kvasen / Lidskae
Yandex Magic Camp — New generation’s taxi / Yandex Go
Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
YELLOW YETI — Toad Training / Yandex Split
Breakthrough on a Budget
Askona — DreamDrive: Moscow Chronicles / Askona
Avito х Premier (in-house) — Clothes with a Story / Avito х PremierSalmon — Yasen Kvasen / Lidskae
Long term effect
SberMarketing — «Flamingo»: A New Approach to Building Long-Term Relationships with Sellers / SberBusiness
Short term effect
RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? — elementary, with Elementaree / IDS Borjomi
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Affect — BeshG by Altel / ALTEL
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Brand Launch/re-launch Campaign
SberMarketing — SberMobile — The Caring Operator / Sber
MobileYandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
Salmon — Yasen Kvasen / Lidskae
Campaigns: Sectors
Food & Drink
ICE Agency — GrEAT Art / Mistral
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
emg — Jubilee Fairy Tales / Mon’delez Rus
Dark Market
Goose Gaming — SLAY / Winline
Consumer Durables
emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
GREAT — No more dancing on ice. / IKON TYRES
Healthcare
emg — Turning a campaign into a youth movement / SKOPINPHARM
Automotive
Avito — Garage Avito Auto / Avito
GPM Ads, OMD OM Fuse — LADA and Match TV: How to turn a special project into a competition and finish with a high share in the category / JSC АvtoVAZ, LADA
ad.nomad — The Country of Contradictions / LADA
Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
Yandex Magic Camp — New generation’s taxi / Yandex Go
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Retail & Consumer Services
OXYGEN — Spellcasters / Дикси
OXYGEN — Dixy Dino — Unlock your imagination / Дикси
Media / Entertainment
KION — What hides behind the veil of a happy life? / KION
Banks and finance
SberMarketing — «Wealth of Love» — A mini-series in the style of an Indian drama on the «Pyatnitsa!» and «Subbota!» TV channels / Sber
DDB Navigator — VTB Classics / VTB
SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves. / T-Bank
Non-profit
Dzen — The Power of Culture / Dzen
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation
Realty
Blacklight — Made in PIK. Based on Real Constructions / PIK
State Sector
SCOTCH / Dalee Media — Don’t Call My Babushka / The Central Bank of the Russian Federation
Marketplace & e-commerce
OXYGEN — Ozon Corp / Ozon
GRAPE — Avito Services. Antistress for your tasks / Avito
Telecommunications
BBDO Moscow — MTS VoiceTech. Next-generation communication / MTS PJSC
MOSAIC + BBDO — MTS — Tariff REEL / MTS
Агентство «Родная Речь» — My Security: An Advertising Campaign That Changes Safety Standards / beeline
McCann — Gigabytes become currency for the first time / T2
McCann, Initiative— Rebranding by Other Rules: from Tele2 to T2 / T2
Affect — BeshG by Altel / ALTEL
Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel
IT
Громкие рыбы — Cloud.ru — Room to deploy / Cloud.ru
Activations / B2C
Best Sales Promotion Campaign
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
OXYGEN — Spellcasters / Дикси
Best Event Marketing Campaign (Including Sponsorship)
Picturer — How to Take Off an Airplane & Match Made in Heaven: A Sky-High Collaboration Between the Dating Service Mamba and Pobeda Airlines / Mamba
Агентство «Родная Речь» — Love Cup — beeline’s love show about gaming / beeline
Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex
Best Trade and Retail Marketing Campaign (Including Merchandising)
emg — Jubilee Fairy Tales / Mon’delez Rus
Best Integrated Campaign
SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank
OJ Group — Lay’s Dream Football Team / PepsiCo (Lay’s)
MOSAIC + BBDO — MTS — Tariff REEL / MTSTeammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Kopernik — Radost. Bringing joy back to Omsk / Brusnika
Dzen — Space is calling / Dzen
OXYGEN — Spellcasters / Дикси
GRAPE — Avito Services. Antistress for your tasks / Avito
Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN
Best Direct Marketing Campaign / CRM
BBDO — Wishables / Ozon fresh
Best Brand Loyalty Campaign
Avito — Good stories start like this: Avito’s new positioning in support of its social mission / Avito
Best Non-profit Campaign
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation
Best Use of Strategy
PHD (Media Direction Group), FUSE MDG (Media Direction Group) — My Lipstick — My Rules / Gradient / Stellary
emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
Агентство «Родная Речь» — Changing our name without changing ourselves / T-Bank
Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN
Best AI-Powered Activation
SberMarketing — The first interactive avatar in retail (M.V for the M.Video brand) / M.Video
Mate Digital — Mega Kinometer — How AI Turned Emotions into Subscriptions for «MegaKino» / MegaFon
Агентство «Родная Речь» — Follow Kozel / Velkopopovicky Kozel non-alcoholic
Re: evolution / blacklight — Vacancies lab / hh.ru
Activations / B2B
Best Brand Loyalty Campaign
Avito (in-house) — Furniture of the Year Award / Avito
Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»
Best Event Marketing Campaign (Including Sponsorship)
MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE
Digital Campaigns
Digital Campaigns
SberMarketing — Unseens: Mythical Creatures of Russia / Sber
SberMarketing — Tour to Kustodia / Sber
Okkam Creative — Our Walls / Avito Real Estate
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Teammate — «Pyaterochka» helps out while you’re AFK /Pyaterochka
Panda Digital — Peculiarities of the National Off-Roading / HAVAL
Okkam Creative — Dress-me-kids / SELA
GRAPE — Avito Services. Antistress for your tasks / Avito
Online Guerrilla & Ambient
Askona — DreamDrive: Moscow Chronicles / Askona
Salmon — Yasen Kvasen / Lidskae
REDKEDS — NAURYZ | A font that built brand loyalty / REDKEDS
Innovation
SberMarketing — Tour to Kustodia / Sber
Experience Marketing
Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
IT-company KTS, The Future Agency — Orevo / Burger King
Re: evolution / blacklight — Vacancies lab / hh.ru
Offline to Online
Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN
Digital campaigns for non-profit
Громкие рыбы — 10% for life / Donor Search
Best AI-Driven Campaign
BBDO — Neuro-Ivlev / METRO
Блок MEDIA
Жюри блока Media на голосовании
Media Excellence
Impact Campaign
SberMarketing — Together faster / Sber Zdorovie & Neir
Avito Real Estate — The show Happiness Is Not Measured in Meters / Avito Real Estate
Excellence in Media Insights & Strategy
Mediamaker — TV Ads — Pizza on the table / Dodo Franchising LLC / Dodo Pizza
Best Use of Integrated Media
SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank
Best Use of Media in Limited Budget
Ailove — Gamification from Samokat: Kroshechka / Samokat
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? — elementary, with Elementaree / IDS Borjomi
Media excellence for non-profit
State Autonomous Institution «Mediacenter» — «Becoming a mother» awareness campaign / Moscow Healthcare Department
TrendFox, What if Semin? — Drop a Toy / Gordey Charitable Foundation
Channels
Best Use of Screens
SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
Initiative (ADV Group), McCann — Rebranding by Other Rules: from Tele2 to T2 / Т2
Best Use of Audio Platforms
BBDO — Synesteaser / Donstroy
Best Use of Print / Outdoor
Агентство «Родная Речь» — VOLT Energy takes over gaming hubs / VOLT Energy
BBDO — Solar Boards / Solar Boards
Best Use of Ambient Media
RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
GG — VK Video Magic Ball / VK Video
Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / «Vkusno — i tochka
Dzen — Dzen at NUR Festival 2025 / Dzen
Yandex Magic Camp — Businessaurus / Yandex Go for Business
BALAGAN — «All brands are now on Ultima Yandex Market, but here…». Offline project in storefronts / Ultima Yandex Market
Best Use of Events and Stunts
Avito — Avito’s Tech Jungle at the IT festival «From Dreams to Progress» in honor of the 100th anniversary of the Artek Camp / Avito
median.agency — Alfa-Dvizh — a festival for the intelligent and the free / Alfa-Bank
Yandex Eats — Summer to the Table / Yandex Eats
MANGO OFFICE — HR Opera «The Hiring Machine» / MANGO OFFICE
Best Use of Digital
Vinou— BBCore — Beauty Bomb’s loyalty mini-app for Gen Z / Beauty Bomb
Rabbit & Carrot — Social media promotion of the «Enough» tariff / Т2
Агентство «Родная Речь» — «Scam-off”» — beeline’s Esports Tournament against scammers / beeline
VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm
Best Use of AdTechnology/MarkTechnology
SberMarketing — Pixel Battle / GigaChat
Digital Twiga — Your space №1 / Samolet
Hate Agency — «Sobeseding» is a Telegram bot with AI for hh.ru/ hh.ru
Best Use of Data & Programmatic
Digital Twiga — Ideal digital media mix / Samolet
Best Use of Mixed Media
Avito x Instinct — Hvatamba / Avito
SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank
Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
Hate Agency, Black Light — Youth Campaign «I Know Why I Work» / hh.ru
McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 / Т2
Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
Best Use of Media Innovation
Affect — Rebranding with «other rules» in Telegram / Т2
McCann — T2 is changing the rules of the game in outdoor advertising / T2
Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank
Best use of single media
SkyTecKnowlogy — You wouldn’t even dream how reliable a bank without branches can be / T-Bank
Mediaminded, Content+ — The circle of baby goods driven by Huggies and Avito / Kimberly-Clark / Huggies
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? — elementary, with Elementaree / IDS Borjomi
SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
Best use of channels for non-profit
Громкие рыбы — 10% for life / Donor Search
New Media
VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm
Influence marketing
Rabbit & Carrot — Special Project: Asian Roaming / Т2
Askona — The King Without a Mask / Askona Home
Mediamaker, Content+ — iZOOOOOOOOMitelniy (marvelous) quest / Honor
Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
NDA — When Ye Joined VK / NDA
MOSAIC + BBDO — Mark Eidelstein and REEL / MTS
Content
Best Branded Content
GPM Ads, Starlink — From ‘Tomboys’ to SHU It Girls: How Makeup Became a Plot Device on Friday! TV Channel / SHU
SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
Panda Digital — Peculiarities of the National Off-Roading / HAVAL
Агентство «Родная Речь» — Love Cup — beeline’s love show about gaming / beeline
BBDO — Wishables / Ozon fresh
PHD (Media Direction Group)— Eastern Fairy Tale: A Video That Won 20 Million Hearts / Gradient / Vivienne Sabo
Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank
EVEREST Sales House, Okkam, SberMarketing — «Creating the future: edutainment show “Battle of startups” / Sber
YELLOW YETI — The Real Business Pain — in Reels / Modulbank
Best use of Content Including Sponsorship
Goose Gaming — SLAY / Winline
Best Collaboration
Rabbit & Carrot — Special Project: Asian Roaming / Т2
Avito х Premier (in-house) — Clothes with a Story / Avito х Premier
ICE Agency— GrEAT Art/ Mistral
FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? — elementary, with Elementaree / IDS Borjomi
Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR
Best brand media
Ivi — Ivi Turk: The Heart of Turkish Series Fandom / Ivi
Best Content for non-profit
TMA — Blagopoisk: Become a Producer of Kindness! / IRI (Institute for Internet Development)
Sectors
Automotive
Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
Non-profit
Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation
Telecommunications
OMD, OKKAM, MOSAIC, BBDO — MTS — Tariff REEL / MTS
Агентство «Родная Речь» — Beeline: The Safest Telecom Operator / beeline
Initiative (ADV Group), McCann — Rebranding by Other Rules: from Tele2 to T2 / T2
Dark Market
Goose Gaming — SLAY / Winline
Блок Young Creators
Жюри блока Young Creators на голосовании
Young Creators / Design
Begasheva Diana, Arina Makshantseva — Dodo House
Gritsaeva Alexandra Vladimirovna, Axenova Alexandra Dmitrievna — DODOBOX The Dodo World
Daria Maksimova, Maria Ainagulova, Arina Isaeva — Dodo Box. A New World of Adventure
Leskina Yekaterina Demyanovna, Yeleussiz Shyngys Lesmov — DodoBirdieBox
Young Creators / Creative Сampaign
Mariya Sycheva, Lily Tagiltseva — VOICEOVER IT
Akulyan Arianna, Gorodilova Arina, Danilina Anastasia — Oh, tell me more!
Young Creators / Indoor/Outdoor for non-profit
Mariya Sycheva, Lily Tagiltseva — VASYA WAS HERE
Leonov Konstantine Olegovich — Street Exit Navigator
Leonov Konstantine Olegovich— Home to be
Ekaterina Gatovskaya, Mariia Seregina, Anna Yaprynceva — On the way home
Bespalova Alina — Temporary booking
Kondukou K.S., Volchkou A.N. — Disappeared, and I’m glad I did
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