The Globes Awards 2021 представляет итоги сезона

1. Best Integrated Marketing Campaign

• Золото – Humanz. Russia. «Look at the World like a Child!» (Ferrero Russia. Kinder)

• Бронза – Seven. Russia. «Agusha. Tales for a Walk» (Pepsico. Russia)

• Order of Excellence – Ark Connect & Humanz. Russia

2. Best Marketing Discipline Campaign

• Бронза – DPG Russia. «10th Anniversary of Dodo Pizza» (Dodo Pizza. Russia)

• Order of Excellence – EMG Russia, RSVP. Russia

3. Best Digital Campaign

• Серебро – EMG Russia. «Dolphin. The Eternal Stream» (Vblagodarnost Foundation. Russia)

• Бронза – Humanz. Russia. «Look at the World like a Child!» (Ferrero Russia. Kinder)

• Order of Excellence – Ark Connect & Humanz. Russia, Others Russia

4. Best Brand Building and/or Awareness Campaign

• Бронза – Initiative Russia. «Dove #ShowUs 2020» (Unilever. Russia)

• Order of Excellence – BeeTL & Simple Group. Russia,  Seven. Russia

5. Best event or experiental marketing campaign

• Золото – BeeTL & Simple Group. Russia. «Penfolds Derby» (Simple Group. Russia)

• Order of Excellence – Diversity. Russia, DPG Russia

6. Best Brand Loyalty Campaign

• Серебро – BeeTL. Russia «Eсо-botanica. Make Taste Work for You» (United Confectioners. Russia)

• Бронза – Seven. Russia «Agusha. Tales for a walk» (Pepsico. Russia)

• Order of Excellence – BeeTL & OTP Bank Russia

7. Best mobile marketing campaign

Бронза – Others Russia. «Dobry AR» (Multon. Russia)

8. Best Social Media or Word of Mouth Campaign

Золото – Others Russia. «Pulpy. Hello People Agency Serial» (Multon. Russia)

9. Best Product Launch or Re-Launch Campaign

• Бронза – R.I.M. Communications Agency. Russia «Sheremetyevo Terminal C Launch» (Sheremetyevo International Airport. Russia)

• Order of Excellence – EMG. Russia, Others Russia

10. Best Brand Trial or Sales Generation Campaign

• Серебро – Great. Russia. «How ‘Stepan Razin’ helped fans be with the Team» (Heineken. Russia)

• Order of Excellence – Humanz. Russia

11. Best use of public relations

• Золото – DPG Russia. «10th anniversary of Dodo Pizza» (Dodo Pizza. Russia)

• Бронза – EMG. Russia. «World without Doctors» (Sozidanie Foundation. Russia)

• Order of Excellence – RSVP Russia

12. Best cause, charity marketing of public sector campaign

• Серебро – Great. Russia. «Nochlezhka» (Nochlezhka. NGO. Russia)

• Order of Excellence – R.I.M. Communications Agency. Russia

13. Best Small Budget Campaign

Серебро – EMG. Russia. «World without Doctors» (Sozidanie Foundation Russia)

14. Best Use of Media

• Золото – EMG Russia. «Dolphin. The Eternal Stream» (Vblagodarnost Foundation. Russia)

• Серебро – EMG. Russia. «World without Doctors» (Sozidanie Foundation. Russia)

• Бронза – Goose Gaming. Russia.  «AXE Collision Games» (Unilever. Russia)

15. Best entertainment campaign

Серебро – Goose Gaming. Russia.  «AXE Collision Games» (Unilever. Russia)

16. Best campaign to address COVID-19 

Order of Excellence – EMG Russia

The Globes Awards — престижный международный фестиваль маркетинговых коммуникаций, который проводится с 1985 года. Ежегодно в нем принимают участие сотни проектов более чем из 25 стран.

В этом сезоне Международная судейская коллегия The Globes Awards охватила 33 страны, а РАМУ сформировала собственную панель в Grand жюри и в основном составе жюри премии. В Grand жюри вошли Елена Леонова, Chief Executive Officer Progression Group, Игорь Ефимов, strategic planning director emg, и Никита Петрусев, Chief Creative Officer Action.

14 специалистов российских агентств оценивали работы в основном составе жюри:

• Arkhipova Inna, CEO TVIN

• Barycheva Anastasia, Chief aсcount manager Creon

• Bokov Roman, Creative Director DPG

• Cantor Dmitry, senior partner R.I.M. Communications Agency

• Kalimulin Ilya, Creative Director TRIKO

• Kladov Anton, Chief Marketing Officer Ace Target

• Krasnova Natalia, Creative Director ICON

• Leibovich Alexey, Creative Director Seven

• Melnikov Anton, chief creative officer emg

• Nemirovskaya Olesya, Business Development Director, Аction

• Pakhomova-Krivykh Zinaida, executive director BeeTL

• Panchenko Nadezhda, CEO SCG

• Serov Vladimir, Deputy General Director AGT Communications Group

• Sokolova Svetlana, Strategic Development Director, Co-owner Diversity