The Globes Awards 2021 представляет итоги сезона
1. Best Integrated Marketing Campaign
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Золото – Humanz. Russia. «Look at the World like a Child!» (Ferrero Russia. Kinder)
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Бронза – Seven. Russia. «Agusha. Tales for a Walk» (Pepsico. Russia)
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Order of Excellence – Ark Connect & Humanz. Russia
2. Best Marketing Discipline Campaign
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Бронза – DPG Russia. «10th Anniversary of Dodo Pizza» (Dodo Pizza. Russia)
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Order of Excellence – EMG Russia, RSVP. Russia
3. Best Digital Campaign
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Серебро – EMG Russia. «Dolphin. The Eternal Stream» (Vblagodarnost Foundation. Russia)
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Бронза – Humanz. Russia. «Look at the World like a Child!» (Ferrero Russia. Kinder)
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Order of Excellence – Ark Connect & Humanz. Russia, Others Russia
4. Best Brand Building and/or Awareness Campaign
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Бронза – Initiative Russia. «Dove #ShowUs 2020» (Unilever. Russia)
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Order of Excellence – BeeTL & Simple Group. Russia, Seven. Russia
5. Best event or experiental marketing campaign
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Золото – BeeTL & Simple Group. Russia. «Penfolds Derby» (Simple Group. Russia)
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Order of Excellence – Diversity. Russia, DPG Russia
6. Best Brand Loyalty Campaign
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Серебро – BeeTL. Russia «Eсо-botanica. Make Taste Work for You» (United Confectioners. Russia)
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Бронза – Seven. Russia «Agusha. Tales for a walk» (Pepsico. Russia)
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Order of Excellence – BeeTL & OTP Bank Russia
7. Best mobile marketing campaign
Бронза – Others Russia. «Dobry AR» (Multon. Russia)
8. Best Social Media or Word of Mouth Campaign
Золото – Others Russia. «Pulpy. Hello People Agency Serial» (Multon. Russia)
9. Best Product Launch or Re-Launch Campaign
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Бронза – R.I.M. Communications Agency. Russia «Sheremetyevo Terminal C Launch» (Sheremetyevo International Airport. Russia)
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Order of Excellence – EMG. Russia, Others Russia
10. Best Brand Trial or Sales Generation Campaign
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Серебро – Great. Russia. «How ‘Stepan Razin’ helped fans be with the Team» (Heineken. Russia)
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Order of Excellence – Humanz. Russia
11. Best use of public relations
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Золото – DPG Russia. «10th anniversary of Dodo Pizza» (Dodo Pizza. Russia)
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Бронза – EMG. Russia. «World without Doctors» (Sozidanie Foundation. Russia)
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Order of Excellence – RSVP Russia
12. Best cause, charity marketing of public sector campaign
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Серебро – Great. Russia. «Nochlezhka» (Nochlezhka. NGO. Russia)
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Order of Excellence – R.I.M. Communications Agency. Russia
13. Best Small Budget Campaign
Серебро – EMG. Russia. «World without Doctors» (Sozidanie Foundation Russia)
14. Best Use of Media
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Золото – EMG Russia. «Dolphin. The Eternal Stream» (Vblagodarnost Foundation. Russia)
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Серебро – EMG. Russia. «World without Doctors» (Sozidanie Foundation. Russia)
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Бронза – Goose Gaming. Russia. «AXE Collision Games» (Unilever. Russia)
15. Best entertainment campaign
Серебро – Goose Gaming. Russia. «AXE Collision Games» (Unilever. Russia)
16. Best campaign to address COVID-19
Order of Excellence – EMG Russia
The Globes Awards — престижный международный фестиваль маркетинговых коммуникаций, который проводится с 1985 года. Ежегодно в нем принимают участие сотни проектов более чем из 25 стран.
В этом сезоне Международная судейская коллегия The Globes Awards охватила 33 страны, а РАМУ сформировала собственную панель в Grand жюри и в основном составе жюри премии. В Grand жюри вошли Елена Леонова, Chief Executive Officer Progression Group, Игорь Ефимов, strategic planning director emg, и Никита Петрусев, Chief Creative Officer Action.
14 специалистов российских агентств оценивали работы в основном составе жюри:
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Arkhipova Inna, CEO TVIN
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Barycheva Anastasia, Chief aсcount manager Creon
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Bokov Roman, Creative Director DPG
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Cantor Dmitry, senior partner R.I.M. Communications Agency
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Kalimulin Ilya, Creative Director TRIKO
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Kladov Anton, Chief Marketing Officer Ace Target
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Krasnova Natalia, Creative Director ICON
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Leibovich Alexey, Creative Director Seven
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Melnikov Anton, chief creative officer emg
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Nemirovskaya Olesya, Business Development Director, Аction
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Pakhomova-Krivykh Zinaida, executive director BeeTL
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Panchenko Nadezhda, CEO SCG
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Serov Vladimir, Deputy General Director AGT Communications Group
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Sokolova Svetlana, Strategic Development Director, Co-owner Diversity